Setting the project and the flats apart in a cluttered market in Ravet with a feature that will attract homebuyers of the area and make a memorable impact in their minds.
We conducted a lot of research and found that customers are now looking for spacious and smart homes that understand their evolving needs in the new normal. The concept of making WFH easy resonated with the IT crowd and the branding of intelligent homes set us apart.
In the age where everyone is at home - working and learning, the campaign struck the right chord with prospects, and we got a lot of site visits and conversions. A number of people in Ravet now associate Gawade Galaxy with Intelligent Homes.
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