Work

Theocom - Mishkil

Packaging

Challenge

The client wanted a unique name and packaging for a Lollipop that would stand out in the cluttered market.

Solution

To connect with kids, we thought of the name Mishkil, which means mischievous and suits the consumer (children) perfectly! Our packaging compliments the name with faces that convey the feeling of mischief and naughty!

Result

Mishkil is ready to enjoy a large market share and little ones are excited to try this new lollipop in the market!

Work

Theocom - Éclair

Packaging

Challenge

The client wanted to portray this product as a gift article for celebrations like birthdays and anniversaries but since Éclair is a common name in the world of chocolate, we needed something different to sell it.

Solution

We wanted to create and build on a unique experience along with the product and thus, created the line ‘Experience of Celebration’ in the packaging so that customers will relate the box to their special celebration events.

Result

With images of birthdays and anniversaries and the line to connect experiences and celebrations, Éclair from Theocom soon became synonymous with big and small celebrations and sales increased to a great extent.

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