Work
Kasat Exclusive - Rivaaz
Advertising Campaign
Challenge
Kasat is always known for a traditional sarees in Pune. When Kasat Exclusive started it was started for exclusive collection, but somehow people were not able to connect with the brand, for exclusive collection, as the original brand Kasat was very strong.
Solution
We come up with an idea of launching a new sub brand – Rivaaz. It was launched only for exclusive celebration collection.
Result
We got a good response to it, and now people have started recognizing the brand Rivaaz.
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