Chocolatewala – Testival
When you want to promote any other chocolate brand in India, the biggest challenge is the high market share of Cadbury which has overtaken almost all the positioning angles in the market.
We transformed festival into Tastival, and connected the images with a festive vibe and Indians love to celebrate festivals with lots of sweets and chocolates.
This campaign gave a different mileage to the brand and added a different image to the brand perception. The sales also went high during the festive season.
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