Work
Chocolatewala – Chocolates on kg
Advertising Campaign
Challenge
Chocolatewala was a dedicated store only for chocolates. It was one of the only places in Pune where you could buy chocolates on kilograms and not on the basis of bars or units.
Solution
In order to launch the products and brand, we did a women-centric campaign and highlighted the benefits of buying chocolates by KG. It was quite cheaper and we wanted to highlight the incredible savings. We also did a hard sale ad to accelerate brand sales.
Result
Post the launch campaign, Chocolatewala received tremendous footfalls and today, countless families prefer buying chocolates by KG!
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