Chocolatewala – Chocolates on kg

Advertising Campaign


Chocolatewala was a dedicated store only for chocolates. It was one of the only places in Pune where you could buy chocolates on kilograms and not on the basis of bars or units.


In order to launch the products and brand, we did a women-centric campaign and highlighted the benefits of buying chocolates by KG. It was quite cheaper and we wanted to highlight the incredible savings. We also did a hard sale ad to accelerate brand sales.


Post the launch campaign, Chocolatewala received tremendous footfalls and today, countless families prefer buying chocolates by KG!

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